News

What 30% Extrait Means for Your RIZZ Bottle
Our perfumes are 30% Extrait de Parfum. Here is what that number does for how long your scent lasts and how it wears. Read more...
How To Make Any Fragrance Actually Last
Concentration does most of the work, but application does the rest. Six things we learned from standing behind hundreds of pop-up tables watching people spray, react, and come back for more. Read more...
Why 30% Actually Matters (And Most Brands Won't Tell You This)
Concentration is the one number on a perfume box that actually tells you the truth. Here's why we build every batch at 30% Extrait de Parfum instead of the industry-standard 15-20%. Read more...